Wellness app that focuses on how your food makes you feel rather than counting calories or judging food you are eating.
Microsite that supports the mobile app. Testimonials, a quiz, infographics and community pages can be found on this site.
New product and PR box to get consumers excited for the campaign.
Interactive pop up event.
Fun and engaging Instagram stickers and filters for consumers to use on their posts.
Instagram posts featuring stories from consumers.
